Off-Page SEO Methods

When used in conjunction with On-page Optimization, these Off-page Search Engine Optimization (SEO) techniques will help maximize your site's performance in search engines - increasing the amount of exposure, traffic, and revenue for your niche website. Scroll down to discover more about off page SEO and how it plays a key factor in improving your website's future development and effectiveness online!

What Is Off-page Optimization?

Off-page Optimization (or Off-page SEO) is part of the overall search engine optimization (SEO) process. The SEO process includes three stages:

   1. SEO content writing - Initial steps of SEO.

   2. On-page Optimization - Implementing SEO techniques into a website's structure.

   3. Off-page Optimization - Using SEO techniques outside of a website's structure.

Around 80% of your SEO efforts depend on Off-page optimization. So, in order for the full SEO process to work properly, both On-page and Off-page techniques should be implemented (according to your niche and keywords).

Let’s See How Off-page Optimization Works?

The main concept of Off-page SEO is to obtain links from higher ranked websites that are relevant to your niche and keywords. In order to work, On-page optimization must compliment your Off-page efforts in regards to relevance and keyword usage. Why?

• Search engines like Google determine a website's importance based on authority. Authority is determined by both the contents present on your website, and by the inbound and outbound links of your website.
• The number of inbound links a site is a better "popularity" cue for Google, because it shows that your site is popular to others. Thus, bettering the chance of achieving a higher Page Rank for your niche and keywords.
• Search engines will crawl higher ranked websites more often, so aim to achieve inbound links from sites with better rankings so that your site can benefit as well.
• Your website quality (what others think of your site) is a key factor in obtaining inbound links and achieving a higher Page Rank. Content-poor sites will have difficulty attracting links, so make sure that you have unique and informative content.

Off-page SEO Techniques

After performing keyword-based, internal linking operations for On-page optimization, employ the following Off-page SEO techniques to increase your site's external links and Page Rank. Search engines can tell the difference between relevant and irrelevant links, so make sure your inbound links come from sites with similar keywords and niche subjects!

• Blog about your Niche Topic (Blogging) – Get leading visitors to your website via external links.
• Link Campaigns - Asking websites (that are correspond with your niche) to provide links
• Link Exchanges - swapping links with another websites.

                    One way link building
                    Two way link building (Reciprocal Link)
                    Three way link building
                    Multi-way linking

• Market your Site on Other Sites (Classified Ads) - Craigslist is a well known classifieds site that has a very high page rank. To join, simply choose the category that your site belongs to, and post an advertisement (with a link). It doesn’t matter if no one reads it, what a matter is that search engines can find your site in an external location.
• Social Bookmarking - Perform (and even offer) this by joining up with sites like Digg, Slashdot and Stumble Upon.
• Comment Posting - Post or comment about your website in topic-related forums and blogs.

• PPC Campaigns – Participate in these campaigns to publish your website links in blogs and websites that may be unreachable otherwise.
• Press Release Submissions - Include fresh, interesting information related to your site.
• Public Relations - Provide PR for your website in both good times and bad.
• RSS Feeds - Submit information to an RSS feed or publish your own news though RSS syndication. Other websites pick up RSS feeds and publish news stories (which can include a link back to your site, of course).
• Search Engine Submissions (SES) for popular programs like Google, Yahoo, and MSN.
• Social Networking - Create your website's personality via Facebook and Twitter - linking back to your site for reference
• Articles - Write articles and submit them to relevant topic sites like Squidoo, Hubpage etc - linking back to your site for reference.

Source:  Myfamouswebsite.com