On-page SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.
History:
On-page Search Engine Optimization has been around the longest, since the beginning of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was a lot smaller. At the time On-page SEO worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off-page SEO began to take off as the world wide web and search engines grew in complexity.
On-page Elements:
On-page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page.
Natural On-page SEO:
Your Search Phrases should be emphasized in a natural way for both the visitor and the search engine spider. Do not "Keyword Stuff" your web page, by repeating the search phrase over and over again in your web page. This will often results in a Search Engine "Penalty" and move your sites ranking Lower in the results.
Unethical/Unsavory On-page Techniques:
There are several different techniques known as "black hat" or "unethical" On-page Techniques. Some SEO companies engage in these type of activities and should be avoided. Sooner or later the search engines will catch up to these unethical techniques and the likely result will be your site being demoted or banned from the search engines. We recommend the following unethical SEO techniques should not be used.
Negative On-page SEO Techniques Include:
Avoid Using "hidden" or invisible text on your page for the purpose of higher
search engine optimization placement. For example the words/text for search phrase "Widget" in the html, the font color has been set to White. The background of the page is also white. Therefore the textual content is actually there, however the words are "hidden" from the surfer. This is frowned upon by search engines and frequently results in your site being penalized.
In Summary "On-page" SEO is important however it has lost some importance over the years do to the ever expanding growth of the internet and complexity in search engine technology.
All On-page SEO And Designing Terms Definition
Alt-tags:
Some web browsers do not display the images on a web page. If this happens the image should have a caption, or alt-tag, saying what would normally appear. These also help search engines locate and index a page.
Anchor Text:
Links on sites need a description to tell the search engines what the link is pointing towards. This is a combination of anchor text and the name of the link. Keeping the links mixed from the keywords so they are different on each page can help visibility in the search engines.
Analytics:
A product offered by Google which provides information on the usage of a web page, from the number of visits to the location of the browser and the search terms used to find the page.
Banner Ad:
An online advertisement with a link to the advertiser's website, banner ads can utilize several graphic formats, animation and sound.
Blog:
A contraction of the term web log, this is a site providing a regular commentary on a particular subject, event, or theme.
Browsers:
A piece of software allowing pages to be viewed on the internet. The most common are Internet Explorer, Mozilla Firefox and Opera.
Cascading Style Sheets (CSS):
A modern way of designing websites separating design from content. This makes the page load faster, allows a consistent appearance across the site and easier for search engines to read what’s on a page.
CS3:
The CSS standard is being updated to allow a range of page design options directly from the css style sheet. Once agreed the standard will be usable across all major browsers.
Description
Each page should have a few lines of text summarizing the content. Though not visible to visitors the description text is picked up by search engines.
Domain Name (URL):
The web address of a website. I prefer you should go for
Godaddy.com to get your favorite domain.
Flash™:
This is a file type to allow animation or movement to be included on graphics or imagery.
H1 Tags:
Page headings and other prominent text are often used by search engines to rank a page. These headings are given a separate attribute, or tag, to the main body of text on a page.
Hyperlink:
An electronic link joining one area of a page to another specific location on the same page, another page or another site on the internet. This is the basis of navigation around websites and the internet in general.
Indexing A Site:
A search engines will rank a website by its content. With so many websites on the internet a page’s rank in relation to others becomes vitally important. This is indexing and is constantly changing.
Inline Styles:
An outdated design concept where a page's appearance (e.g. fonts, font size) is detailed by elements within the page itself rather than in a separate cascading style sheet. The use of inline styles may make the page larger in size and so take longer to load.
Keywords:
Each page has a number of words or phrases attached to it. These may or may not be visible when viewing a site but are vital in allowing search engines to assess the content of a site and rank it accordingly.
Link Farms:
A link farm is a Web page that is nothing more than a page of links to other sites and generally the referring pages have a Google Page Rank of zero thereby damaging the sites own Page Rank.
Meta-tags:
Meta-tags are used to specify a page’s title, description and keywords. These are essential in helping search engines locate the page.
Page Rank:
An assessment by a search engine, such as Google or Yahoo, of a site or page's design, content and links to other sites. A page rank can therefore be used to gauge a site's relevance to its subject and possibly it's popularity.
Robots:
Also known as a spider this program reads a web page and indexes those pages referenced from it. A robot can also assess the validity of a page with reference to current web standards.
Search Engine:
A system that regularly looks around the internet and collects a list of sites. Users can then search for relevant sites by entering chosen words and phrases.
Search Engine Optimization (SEO):
This is a process to improve a website to promote key messages and making it more relevant to people surfing the internet. A well presented site without good search engine optimization may not be found by search engines.
Sitemap:
A sitemap is a document detailing the various pages on a website and how they link to each other. This helps both visitors find pages and search engines to index a site.
Social Networking:
The practice by which internet users build relationships and bookmark important sites with like minded people.
Spry Assets:
A set of programming rules allowing sites to have dynamic content and animated sections.
W3C:
The international standards organization for the world wide web. Many sites promote themselves as
W3C compliant indicating that they confirm to the latest web standards.
Web design content:
A web page consists of the design elements and actual text on the page. It is the text that constitutes the we design content as browsers can not see the artistic elements.
Web hosting:
The files concerned with displaying a website on the internet need to be stored on a web server. The service of providing this storage is called web hosting.
Webmail:
A facility allowing users to send and receive e-mails via their website. This facility can be of particular use for users operating remotely rather than from a central location.
Websafe:
A term given to fonts and/or colors which are compatible across browsers. Not all fonts are readily available on the internet.
Xhtml:
A language used to construct websites which allows a consistent appearance across a range of browsers.
